Nyasa Big Bullets and Blantyre-based channel, Mibawa TV, on Wednesday signed a broadcasting partnership.
The partnership will see the network beaming live all Bullets home games in the 2019 soccer season. The People’s Team will also be featured in a 30-minute weekly programme on Mibawa TV every Thursday.
The partnership also stipulates that other TV stations will be tapping and buying feeds of Bullets’ home games from Mibawa.
Mibawa TV will also be providing content to Bullets to be featured on the club’s social media platforms and website.
The channel will also be featuring anything happening at Bullets and showcasing Nyasa Manufacturing Company (NMC) products.
The partnership is part of Bullets’ commercialization drive that was launched last year.
The drive aims to generate income for the club, apart from gate revenue and sponsorship package from NMC.
“After launching our commercialisation drive recently, we asked a number of television stations to bid for a business partnership with us and out of the four stations that came up, Mibawa emerged the best,” said club CEO Fleetwood Haiya said
Added Haiya: “With this partnership, we have not only expanded our revenue base but also created a platform for our big fan base to follow what is happening at the club, both local and international”.